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The R E A L L Y simple way to maximise your P&C revenue

cash sales fundraising revenue

Check your pockets: who has cash? Coins. Notes. Any kind of "real money"? I know I don't.
 
If I'm honest, I really dislike "having" to have cash these days, and I don't think I'm alone in this!?
 

Maximising revenue is the aim of every business, whether your "business" is a store, school, P&C, or charity. 

 Paying with cash and coins or cards? I choose cards! | School Ponytails

One of the most obvious ways to increase revenue is to reduce the objections to purchasing, and that includes those sale-losing words: "Sorry, I don't have any cash".

Don't get me wrong, there's still a place for cash transactions in the school yard, however at the Parent's Quiz night when there's raffles and other spending opportunities: make it simple for people to reach inside their pockets - and they WILL!  

Here's our top 2 ways to transfer cash electronically, with low-no fees:

  1. SQUARE READER:
  • This is the easiest and cheapest way to "look like a store".
  • Choose the Contactless and Chip Reader and you'll be supplied with everything you need to get going. It's $59 and available to buy online from www.squareup.com/au with free delivery - otherwise check out Officeworks or Harvey Norman. (Prices and availablility correct at publish date).
  • Just connect it to a phone via bluetooth, activate your internet connection, and you're ready to take those sales.
  • Square have a really great referral system: if you register your reader via the referral link, both you and the referee receive $1000 in fee-free processing.
  • Share the love: Why not share your code on your Facebook page? For parents with businesses/clubs/charities that take you up on the offer, you both receive fee free processing. Otherwise, the fees are fairly standard for an electronic payment system.
Square Reader | How School Ponytails transacts their "in person" sales
    1. PAYPAL:
    • It's as simple as setting up your email address (e.g. the P&C address) and then asking parents to log in to their PayPal app, and pay to your email address.
    • Paypal have also set up quick payment links for your account, so you can email a direct payment request to your customer, and they can pay immediately.
    • You may need to review whether your organisation qualifies for the personal (fee free) or business (fee paid) rates.
    • The best bit about PayPal is that it's instant, and you'll receive a notification saying the payment has processed immediately! 
    PayPal | Proudly accepted for School Ponytails purchases

      Lastly, if you're going to start accepting electronic payments, let your parents (i.e. customers) know! Its as simple as saying: "we can accept cash and cards" when you're promoting your event.

      I know for me, that when I attend the next school event (or market, or charity event), I'm unlikely to have cash, and will be more inclined to spend if I don't have to stop and think before I pay!

      If you'd like a referral code to activate that fee-free processing on Square, ask your school community and maybe you'll be able to help out a school parent's business! Otherwise, this is our code, and you're welcome to use it: http://www.squareup.com/i/F6F3543336

      For more great tips on treating your Uniform Shop or P&C as the business it is, head on over to our Facebook Group to join in the conversation.

       

      Nicola - School Ponytails

      School Ponytails | school uniform hair accessories | shop online | fundraise at school

      Nicola is the founder of "School Ponytails" and "Ponytails and Fairytales" and loves creating brands for kids to love, and schools to be proud of. School Ponytails is home to Australia's own custom hair accessories fundraiser. Ponytails and Fairytales is Australia's most magical and glittery hair accessories and jewellery range for little girls. Find out more about the story behind the brands here.


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